Italy / English
Our story
Passion and Specialization
Founded in 2014 from an idea by Alessandro Vavassori, the GLUGULP! project is the result of a personal journey that began in 2003, with a first trip to Champagne to discover its historic Houses and a region capable of leaving a lasting impression. It was there that a genuine connection with this unique territory was born — an interest that, over the years, deepened through travels, encounters, and tastings, eventually taking on a clear direction: to build a project entirely dedicated to Champagne.
A clear vision gradually evolved into a radical specialization, focused exclusively on Champagne. A countercurrent choice, far removed from the logic of generalist marketplaces, based on the belief that a region as distinctive as Champagne cannot be placed within indistinct containers. It requires real knowledge of the territory and a selection patiently built over time.
The identity of the name
The GLUGULP!® brand, registered across Europe, originates from the fusion of two onomatopoeic expressions: “glu glu,” the sound of someone drinking eagerly, and “gulp,” an expression of surprise and wonder.
An immediate, ironic, and truly original name — designed to lighten a world that can sometimes feel overly formal, and to restore the sense of amazement tied to the sensory experience — sight, aroma, and taste — enclosed in the most legendary and celebratory wine in the world: Champagne.
STEADY GROWTH
From an initial selection of 50 producers, growth has been steady and determined. The relentless search for authentic Vignerons, outstanding Domaines, and historic Houses has progressively expanded the scope of the offering, which today includes more than 300 producers and over 2,700 labels.
A broad landscape in terms of wineries, yet built with depth for each producer. Not only iconic labels, but also different vintages, distinctive cuvées, and lesser-known realities that tell the story of Champagne in all its nuances. Over time, this consistent work has shaped one of the most extensive and specialized online catalogs entirely dedicated to Champagne.
STRUCTURE AND INDEPENDENCE
A strong vision is supported by an independent, self-financed company structure, built on expertise and direct control of every operational phase. A trained and dedicated team oversees each detail, while in-house logistics and a privately owned warehouse ensure efficiency, speed, and meticulous management — maintaining full control over the entire process.
It is this integration of passion, specialization, and organization that makes GLUGULP! a natural destination for those seeking Champagne selected with discernment and preserved with care.
Our Team
Alessandro
Founder & CEO
Roberta
Marketing & Communication
Ilaria
Admin & Customer Care
Luca
Champagne Selection
Falou
Logistics Supervisor
Jose
Warehouse & Logistic
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