The answer is yes and this is confirmed by the most recent strategic marketing studies that highlight how the label affects the commercial success of a Champagne. A beautiful label attracts the consumer's attention more, pushes the purchase and positions the product in the highest segment. Certainly factors such as the producer's history and savoir-faire, choices and production style, terroir of origin, etc., influence the purchase of the most passionate, but the emotional aspects remain decisive in the decision-making process. A beautiful label not only conveys the feeling of a high quality product but is able to immediately stand out and attract attention in that sea of bottles that can be an online shop.
For this reason or simply with the aim of "rejuvenating" the image of their Champagne and relaunching its attractiveness, in recent years many producers have chosen to intervene on the graphics of the labels by proposing new concepts: iconic, abstract labels, labels author and tribute labels that have a story to tell. All to be collected.
1) Gaspard Brochet, Champagne Extra Brut Pinot D’écureuil - Tome I. Gaspard is part of the new exciting generation of talented and inspired winemakers, determined to redefine the old rules of Champagne. When Gaspard officially enters the family business alongside his father Vincent, he chooses to review the image of the "Champagne Vincent Brochet" brand with his own line with a fresh and captivating aesthetic, as well as pursuing important choices both in agricultural management and in the cellar, all in the name of environmental sustainability and enhancement of the biodiversity of the Ecueil terroir. Champagne Extra Brut Pinot D’écureuil - Tome I is part of a Champagne collection to be collected here.
2) Elise Dechanne, Champagne Brut Nature Essentielle 2019. Trees, moon and starry sky: the label of this cuvée is inspired by the world of nature and its precarious balance. It reflects the philosophy of Elise who adopts with conviction production methods that respect the environment, aware of the role of responsibility as the guardian of these precious terroirs.
3) Les Freres Mignon, Champagne Extra Brut L’Aventure V17. The brothers Mignon, Florent and Julien, come from a historic family of winemakers from the Côte des Blancs. It is the 2015 when they take over the management of the Domaine and decide to return to producing Champagne, after the family's choice to dedicate only to the sale of the grapes. The Champagne L’Aventure V17 label, which portrays them in a moment of tasting in the cellar, was designed by the French artist Quentin Maza known in the French wine scene for having created labels for some young Vignerons of Champagne. The design captures the strong bond and synergy between the two brothers.
4) Antoine Bouvet, Champagne Extra Brut Guy Bouvet Millésime 2010. This cuvée is an homage by Antoine to his grandfather Guy who founded the Champagne Guy Bouvet Maison in 1970. The bottle design depicting the grandfather, from whom Antoine inherited his passion for wine, was also created by the creative Quentin Maza. Antoine Bouvet produces a limited number of authentic and territorial Champagnes, which are difficult to find on the current market.
5) Julie Dufour, Champagne Brut Nature Binôme. Julie Dufour, sister of Charles Dufour is a young winegrower who, following in the footsteps of the family (her mother Francoise Martinot owns vineyards in Vallée de L'Arc in the Cote de Bar), created this exciting and strong character Cuvée. The label is an eccentric family Polaroid print of Julie with her father in their vineyard.
6) Pinot-Chevauchet, Champagne Extra Brut Blanc De Noirs Vieilles Vignes. Pinot-Chevauchet is a vigneron from the Vallée de la Marne who has been producing its excellent Champagnes for 4 generations. Its labels are unmistakable and are dedicated to the grandmothers who own the plots from which the 70-year-old vines come. The label of this 100% Meunier depicts the 3 grandmothers Pierrotte, Marie-Mulotte and Neuville and is a limited production.
Discover all the GLUGULP! Champagnes here.