In the previous article we talked about how an attractive label is able to positively influence the success of the commercialization of a Champagne, so much so as to push producers, especially the new generations, to sometimes intervene on the graphics of their labels with the aim of renewing the image of their Champagnes and relaunching their attractiveness.
The desire to renew themselves to keep up with the times and consolidate their prestige on the market has also led the historic Maisons to review their image, while maintaining the balance between the legacy of the past and the need for a change imposed by the present.
1) R&L Legras, Champagne Cuvée Saint-Vincent 2012. Golden label and modern design far from the classic and linear style of the Maison, the name of this Cuvée is dedicated to the Saint Patron of Winemakers. This is the Maison's flagship vintage produced exclusively when the 100% Chardonnay grapes of Chouilly reach perfect ripeness. Marketed as the first vintage of 1964, this Champagne was successful only for these exceptional vintages: 1969, 1971, 1973, 1976, 1981, 1983, 1988, 1990, 1996, 2000, 2008 and 2012.
2) Charles Heidsieck, Champagne Réserve "200 Years of Liberty" Edition Collector. With this special edition, the Maison celebrates the 200th anniversary of the birth of its founder: Charles-Camille Heidsieck. The screen printing on the bottle, designed by the artist Catherine Gran, refers to the connection between the past history, evoked by the pocket watch typical of the Charles era, and the future, represented instead by the planets. Then there are the bubbles that recall moments of party and celebration. A bottle to be collected, and the Champagne is the selection of 60 Crus with over 50% of vin de réserve and the remaining part of wines from the 2017 harvest.
3) Veuve Clicquot, Champagne La Grande Dame 2012. Limited Edition by Yayoi Kusa, the iconic Japanese artist who created both the box and the bottle: the flower symbolizes life, love and peace. The polka dots, artist's distinctive motifs, are reworked like tiny bubbles of Champagne for a unique, joyful and colorful effect. The essence of the Grande Dame is preserved in a bottle with soft and sinuous lines that exhibits its arms with unchanged pride: the marine anchor, emblem of the Maison, the initials VCP engraved in the glass, signature of a large family, and finally the comet, which crossed the sky in 1811 and to which the exceptional quality of the wine of that year was attributed, baptized for the occasion "Wine of the Comet". Unmissable good luck seal of each of these prestigious bottles.
4) De Venoge, Champagne Princes Blanc de Blancs. In this case, the Maison De Venoge re-proposes the historic bottles created by Joseph De Venoge paying homage to the pomp of the Orange Court. The particular shape of this Champagne recalls the crystal decanters that were used at the beginning of the twentieth century to serve Champagne at Court. The Cuvée Princes Blanc de Blancs comes from a careful selection of 100% Chardonnay grapes coming from Premiers and Grands Crus vineyards (Le Mesnil-sur-Oger, Trépail). The Maison has also created a limited edition with a particular egg-shaped box.
5) André Clouet, Champagne Chalky. Also in this case the bottle is the real protagonist with a "total white" packaging dedicated to the chalky terroir of the Montagne de Reims and the Côte des Blancs from which the 100% Chardonnay vineyards, of which it is made, come from.
6) Maison Jérôme Lefèvre, Champagne Rated X. Halfway between a Maison and a Vigneron, Jérôme Lefèvre is the creator of this innovative project focused on the production of collectible Champagne juxtaposed with Côteaux Champenois, made from a small 0.5-hectare vineyard in the Vallée de la Marne. Elaboration of a single cuvée per year, exclusive blends and eccentric labels (have you seen those of his Côteaux Champenois blanc?) are the strength of his bold, cheeky and never banal wines.
Discover here all the Champagne GLUGULP!